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Innovative marketing needs to be implemented in the furniture business side to open the market


current, China\'s economic development into the new normal, showed slowing China\'s economic development, the economic structure needs adjustment, the real estate industry by fluctuations, the furniture industry as a whole also showed relatively sluggish development trend. Nowadays, the furniture industry, the market is becoming more and more difficult, therefore, furniture companies also need to innovate marketing mode, in order to capture a broader market.


Furniture enterprises to open the market to have innovative thinking


For furniture enterprises, in order to really open up the market, of course, also need enough effort in marketing, only to have their products quickly spread out, can help the enterprise to quickly open the market, selling products is the ultimate goal of the enterprise. However, the competition among furniture enterprises is not only the competition of brands and products, but also the competition of marketing methods. Therefore, the furniture enterprises must take the service center from selling products to sell ideas, put the thought in the important position of enterprise marketing.


As the saying goes, the primary enterprise to sell products, intermediate enterprises to sell services, senior enterprise selling ideas. Especially in the moment, consumer groups increasingly refined, furniture companies can not take into account all, therefore, there is a goal of "selling ideas" is the choice of brand marketing. This is for furniture enterprises, is to strengthen the innovation of marketing methods.


Furniture enterprises innovative marketing methods need to be implemented


Throughout the current furniture market, the homogenization of the furniture market is serious, this homogenization includes not only the homogenization of products, as there are marketing model of homogenization. In view of this, furniture enterprises only jump off the product and marketing mode of homogenization, to cope with a real innovation, to create new market to win development space and "fans", which requires furniture enterprises to implement the marketing innovation.


Innovative marketing is not just about it, it needs a real action to support. If the furniture enterprises only the innovative marketing mode as lip-service, so it is impossible to succeed. Therefore, the furniture enterprises should be based on the needs of the target customers, designed in a certain area beyond the marketing strategy of other enterprises, in order to attract consumers. In marketing methods also need to be as rich as possible, so as to maximize the open market.


In the market competition by upgrading of the moment, competition in the furniture industry must seize market trends. In the case of low price promotions increasingly weak, only to constantly innovate their own marketing methods, to meet the needs of consumers, in order to win the fierce market.


Source: Building Materials Network


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Furniture industry competition to brand marketing


Furniture market competition only by increasing the degree of competition, through what channels can be better to sell the product, which has become the most important issues to be considered in the majority of enterprises to consider. But now, with the continuous improvement of corporate brand awareness, competition between enterprises gradually shifted from channel marketing to brand marketing.


Change to brand marketing

Furniture competition has not to the size of the terminal stores the quantity and factories for the unit, the traditional channel under the Internet economy of cleaning, furniture in the overall cross, even the county the powerful integration under, the original channel has the market share can be said is the city lost ground. Have a positive attitude, not blindly lift line. Which brands not only experienced hardships after thoroughly tempered, build out. In all aspects of financial strength, production scale, channel planning, market development and so on also does not have the conditions, if blindly greedy big strong, may suffer heavy casualties.


Constantly improve brand innovation

  Product innovation is the magic weapon of choice for the brand to win the market; three is to win the reputation by service. Customer is God, service no bottom line. For the second tier furniture brands, occupy the market is important, do a good job of service is more important. Recently two years did some new trends worth attention: intercepting terminal forward, anterior, electronic mall, community store, warehouse sales, a growing number of real estate   developers directly linked to the production of furniture, provide matching furniture hardcover room and so on! Diversified channels is redefining the market.


To model competition

As a means of brand promotion, this is understandable, but in a very long period of time, and brought army brand, pioneer brand entertainment amusement like the slogan fills the consumer\'s eye. To really go to special research and production, product innovation, excluding the price of impurities, the real to do a real work for consumers "happy home"".


Change to the Internet thinking

In the use of the Internet for brand communication, there are already more and more furniture enterprise consciousness to the effect of micro channel mobile Internet tools such as, the number of public companies, industry, media, the public and other brand marketing and communication, it survived the stage is fruitful.


Capital economic shift

The biggest impact of the platform economy on the furniture industry is to subvert the traditional positioning of the so-called customer groups, the platform as a house and the seller\'s trading institutions and integration agencies. He can put the differences and integration of the industrial resources, market capacity and market value maximization, in the final analysis the essence or the market structural adjustment inevitable product.


Conclusion: an industry if the lack of competition, will lose its vitality, but if there is too much competition fierce, then the same will cause unimaginable chaos in the industry. As a member of the big industry, furniture enterprises should advance with the times, combined with their own development of the appropriate changes in the development model and thinking, and gradually from the channel marketing to brand marketing.



Source: Home Hotline


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Chinese high-end furniture future development of the industry will stage a comeback?

At present, the absence of China local high-end furniture market and the new rich class "worship show off their wealth, the consumer mentality already exposed, but along with the Chinese economy high speed rise, the consumer brand awareness is awakening rapidly. The huge scale of development, market, domestic exports to the dragons and fishes jumbled together chaos, type of wealth...... Where is China\'s top furniture going?

High end market "China power"

In the face of high-end consumer the rising power of China, there are more than 340 global well-known brands to enter China, accounting for more than 85% of the total global high-end brands and involved in various industries and fields.

High-end real is a high-end consumer behavior, but from the point of view of social significance. This is a personal taste and quality of life improvement. With transformation of China\'s affluent young and consumer awareness, more and more high-end customers the choice is no longer limited to jewelry, watches and other, but pay more attention to the quality of life, willing to devote more energy and money to home decoration, high-end furniture has become more and more wealth, people yearning for the pursuit of a high-end lifestyle.

According to a well-known information consulting company in Europe in the latest survey data show, from 2009 onwards, China\'s high-end furniture is to increase of about 20 per cent a year of high-speed growth; in 2010, high-end furniture in China to achieve sales of more than 40 billion yuan, is expected to China\'s high-end furniture sales in 2015 will break through 100 billion yuan.

In recent years, China and several companies for the introduction of classical furniture auction, turnover amounted to 100 million yuan. Hainan pear rosewood furniture heat does not change, no matter big and small, round table, a few stools are looted. Now Hainan huanghuali furniture materials has become the only auction price, you can see. Traditional furniture of the Ming and Qing Dynasties in the material, acerbity branch wood, will the should become the modern Chinese style furniture market to see the best material, a set of rosewood furniture of hundreds of thousands of dollars or even tens of millions of dollars, but buyers are still in a minority, high-end furniture in the Chinese market fiery evident.

Although high-end furniture like luxury cars, watches and can show off everywhere, but it still get rid of not face consumption, conspicuous consumption is suspect. But past a body famous brand and outbreaks of household type "luxury" different, high-end furniture consumer after all on the cultural connotation with attention, pursuit is an upper class home life, a seemingly low-key luxury, in fact, is the inner satisfaction and hope to get others to recognize the "luxury".

So in the eyes of the majority of Chinese consumers, high-end of the unique attributes of or relating to the matter of "face", but it is demonstrate their wealth and taste, display and improve the social status of a functional decorations, and do not care, high-end brand intrinsic culture.

A net worth billions of dollars of the rich will have a pair of imitation Ming style chair, although not cheap but he still felt that value for money, as a symbol of the straight backed chair is the Ming Dynasty style furniture, Ming furniture represents the pinnacle of the Chinese furniture art. "To let more people know it is a high-end line, but it must be recognized in the circle of high-end", which became a representative of the high-end consumer psychology.

Export to domestic flooding

At present, China is the world\'s first major producers of furniture and consumer countries. It is understood that China\'s furniture production of raw materials and production technology has been leading the world. The 18th century Chippendale British furniture master in the guide of the furniture, the thought that in the world, to "type" commensurate with the type of furniture only three categories, namely, Ming style furniture, Gothic furniture and Rococo furniture. Among them, Chinese Ming furniture ranked first.

In the global auction market, China during the Ming and Qing Dynasties Hainan huanghuali furniture widely touted and price highs. The essence of Chinese classical furniture can be summed up as "essence, clever, simple, elegant" 4 words. Chinese style furniture, the materials used in Hainan rosewood and other valuable mahogany and process the mortise and tenon structure, furniture is solid and firm and enduring. In addition, Chinese style furniture takes into account not only the space and the harmonious and complementary, and focusing on ergonomic, truly reflects the "people-oriented" design concept.

But China furniture industry true foreign brand of chaos has a long history: false labeling, false propaganda, brand Du Jinyang, distribution chaos, authorized OEM labeling phenomenon in China\'s furniture market has spread into the river. A furniture dealer has revealed that the name of imports under the banner of "export turns sale in domestic market" products accounted for almost more than 95% of furniture imports. These OEM factories mostly located in the area of Guangdong and Fujian, also a combined sofa, marked the price of domestic brands such as in 8000 yuan, marking a Sino foreign joint venture production will reach 200 million yuan. If the marking was produced in the United States, prices rose to 7 million to 8 million, paste in Italy after the label price is staggering.

In the face of the growing demand for high-end furniture China, more and more international big fashion into the beginning of China furniture market. As the fashion industry leader GUCCI, Fendi, Armani, Fan Sizhe, etc. have entered the field of high-end furniture China. High-end furniture brands Saporitiitalia, Austria high-end handmade furniture brand Wittmann, Germany Su Lafia etc. have also optimistic about the Chinese market, the use of imported into China.

Based on the domestic market to build an international brand

The industry believes that China is most possible areas of international high-end brand has four, in addition to the tea, wine, jade is furniture. So for Chinese consumers and furniture manufacturing enterprises, how to treat rationally high-end furniture, how to gain a foothold in the domestic market, to create high-end brand internationalization is a quite urgent, but must face the reality of the problem.

Mahogany for representatives of the furniture raw materials scarcity, the Chinese furniture has become a high-end natural elements, but prices of raw materials soared and high-end and not draw an equal sign. A set of furniture can become a high-end, whether has the collection value, absolutely depends on more factors in design, technology and marketing, raw materials accounted for the proportion will only become increasingly low, that "heavy material, light process" traditional thinking has long lagged behind the requirements of the times.

Advocating the high-end furniture back to nature, no doubt, only 100% solid wood is the ideal environmentally friendly products, pure solid wood furniture, natural materials and no chemical pollution, consistent with respect for and the modern nature of the psychological needs, this is a high-end furniture, most essential features. Low carbon furniture should first ensure that the material of environmental protection, such as mahogany is the most natural environmental protection material, but the human of wood cut too rampant, on the ecological environment caused damage, Hainan yellow rosewood and other traditional Chinese style furniture, the precious wood increasingly scarce, development and find mahogany and other surrogate species is related to China\'s high-end furniture or the long-term development of the core problem.

Chinese style furniture materials innovation does not mean to reduce the level of material, it just in the pattern of furniture size, appearance were improvement and innovation, made out of these alternative wood furniture, the same with the rich cultural implication, but more in line with the modern aesthetic taste and lifestyle. Compared with modern manufacturing classical mahogany furniture, exquisite material, workmanship excellent innovative Chinese style furniture, the price is not at a disadvantage.

, in addition to the superior materials, expensive price, the traditional unique technology, high-end is a kind of quality, value, culture, history, popular high-end and purchasing desire and the comprehensive embodiment of. While building high-end furniture brand in China the road is still long, even several generation of people unremitting persistence and hard work, but has a historical accumulation of traditional culture, has a much admired in the world of material basis, China\'s furniture industry reproduction furniture of the Ming and Qing Dynasties brilliant day will no longer distant.


Source: China Investment Advisory Network


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Classical furniture industry downturn status quo will continue until 2017?

Recently, the reporter visited the Daze ten classical furniture promenade, Xinhui City of classical furniture, Expo Center market, a merchant to reporters said: "2013 is the peak period of the development of classical furniture industry, 2014 first half of the market is still hot, in the second half of the year began to date, the industry as a whole are very low."

Industry boom after normal fall

Mention the sales situation, the business is mostly frown head, said business difficult to do. The home of a room for classical furniture Liu told reporters that this year the overall economic situation is not good, their business is also greatly reduced, last year, the market is better, a month can sell about 1000000 yuan, a month sold less than a few million." Jiangmen City Level intangible cultural heritage items representative inheritance people, Zhen Ge exquisite Classical Furniture Co., Ltd. Chairman Lee Ping Kee also says frankly, this year sales fell 20%.

Xinhui District, classical furniture, President of the chamber of Commerce, Xinhui Classical Furniture City Co., Ltd. chairman Yuan Qiuyun to the reporter said that in recent years, the overall economic downturn, all walks of life are affected, and the furniture industry still maintain a high growth, until this year, classical furniture industry before entering the depressed state, is expected this situation is likely to continue until 2017.

Yuan Qiuyun analysis: "a few years ago, the Xinhui classical furniture industry has grown rapidly, capacity expansion too fast, resulting in consumption can not keep up ahead of overdraft market, that inflation is actually very rational, not in conformity with the laws of the market. In the role of internal and external factors, the industry is also very normal."

Market will experience the survival of the fittest

According to Yuan Qiuyun, the classical furniture industry has been a low tide in 2008, when many companies closed down. And Xinhui most of the classical furniture enterprises are established in 2008 after, most of them grow up in a boom period, has not experienced the low ebb, so on this year almost no psychological preparation. Yuan Qiuyun believes that every time the market downturn is a self regulating market stage, implementation of survival of the fittest, so as to promote the industry structure adjustment and industrial upgrading, and some are not suitable for the development of the market, product quality is not good, the good faith consciousness is poor, do not pay attention to brand companies tend to be eliminated and left the industry rebounded after a better and faster development. He suggested that businesses should have long-term psychological preparation, fine enterprise internal management, cost control, the establishment of marketing system, evaluation of marketing channels, marketing brands, etc..

Lee Ping Kee also believes that Xinhui has profound classical furniture culture, solid foundation, after the market survival of the fittest, product structure, product quality, market order will on a higher level, the whole industry will have more strength and fighting force.

There is a short board enterprise talent shortage will only die Fang lack of innovation

Xinhui is the birthplace of ancient Chinese rosewood trade and classical furniture commercial production, is the birthplace of revival in the modern Chinese classical furniture, Chinese classical furniture. According to statistics, at present, Xinhui District, classical furniture production, sales and related businesses of more than 4000, employing about 15 million people, annual output value of industry exceeded 50 billion yuan. Even though the cultural background, development potential, but the industry is still a small business size, the market is not in place, not the formation of the sales terminal platform, the lack of product development strength, brand building failed to break the situation, technical shortage and other issues.

Companies will only imitate very little innovation

In Xinhui, along the 325 National Road and new road, go west, classical furniture enterprises jostle each other on both sides of the oncoming, the scene is particularly impressive, but most businesses continues "shop in front of the factory," the traditional workshop management mode, enterprise scale is small, it is difficult to form a scale effect. According to the Yuan Qiuyun, Xinhui lack terminal sales channels, resulted in about 60% ~ 70% of the products need to out through the Zhongshan and other areas of sales, "this is a big short board, solve the problem key is the construction market."

For the current situation of the industry, Lee Ping Kee said very worried: the Xinhui classical furniture industry innovation capability is not strong, the existence of the phenomenon of "OEM", enterprises are generally lack of leading specialty products, extremely lack of engage in product development and design talent. "Xinhui many classical furniture enterprises are in imitation of styles on the market sell good, rarely take the initiative innovation, they were just making, no creation." Li Bingqi said.

Serious lack of high-end technical workers

In addition to the lack of innovation, Lee Ping Kee, Xinhui 150000 classical furniture practitioners, a quarter of skilled workers, and has product development and design talent is estimated to be less than 100 people.

Lee Ping Kee introduction, although many enterprises are high and new hire and retain the best technical workers, and in recent years, with the technical school linked to the personnel training, but due to the classical furniture industry needs a long time to learn and precipitation, and the employment environment more difficult, so a new generation of young people do not want to learn, even after graduation engaged in classical furniture industry also only said to have product development, design of high skilled workers.

Business self-help: more than a thousand enterprises "net" and try to hold together for warmth

The market is not optimistic, the new companies do not actively take the initiative to await one\'s doom, but. Reporter found, many enterprises in the financing adjustment, repaid bank loans, downsizing, keep financial conditions robust, preservation of strength; many enterprises are aware of it is necessary to strengthen the internal management of enterprises, began to hire professional managers, or private factories will be replaced by the operation of the company, even considering the ESOP pilot; in product quality and structure, the enterprise also consider give up large-scale production and uncompromising attention to detail the core product, the idea of trying to brand promotion; industry winter conditions


Source: China Wood Information Network


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2015 "Dongyang China wood carving city" mahogany furniture dealers association held a grand

November 8, the Tenth China (Dongyang) wood carvingbamboo arts and Crafts Fair (hereinafter referred to as "EASTPO will") held in the Chinese wood carving of Dongyang, Zhejiang city, at all levels of leaders and distinguished guests, representatives of industry associations, arts and Crafts Master and from all over the country outstanding rosewood furniture dealers, brand franchise business, Redwood professional buyers of thousands of people to the event, witnessed the opening of the event. And and EASTPO will cum Dongyang mahogany furniture outstanding brand conference held at the same time 2015 "Chinese wood carving of Dongyang City," rosewood furniture dealers association is also subject to the great attention. The activity enhances the tenth EASTPO activity effect, for Dongyang wood carving town in China II mahogany furniture market future development of gathering a crowd, and drainage of the dealer resources, Dongyang mahogany furniture enterprise to bring development opportunity, Dongyang mahogany furniture industry development into the vigor.

As is known to all, Dongyang mahogany furniture industry in recent years has become a leap forward development, become an important industrial base of mahogany furniture, and the current economic development of China\'s new normal trend of some of the industry faces many real challenges. Therefore, as an important position in the industry, Dongyang mahogany furniture industry, the development of the new normal is also a great concern of the industry. In contrast, 2015 "Chinese wood carving of Dongyang City," rosewood furniture dealers association cum Dongyang mahogany furniture outstanding brand conference held there is guiding significance.

On the afternoon of the 8th, 2015 "Chinese wood carving of Dongyang City," rosewood furniture dealers association cum Dongyang mahogany furniture outstanding brand conference held in Dongyang City, blue sky and white clouds Hotel, and many outstanding mahogany furniture dealers and rosewood furniture enterprises were to participate in the scene. As the 2015 "Chinese wood carving of Dongyang City," rosewood furniture dealers association of title, the arrival of dealers Dongyang wood carving town in China city standing deputy general Ma Hanlei said the warmest welcome and hope that friends of the dealers have to reap the rewards of this event.

Now mahogany furniture industry into the roots in the period, the former manufacturer alone model are not suitable for the new development of only manufacturers Baotuan development in order to win. Brand of mahogany furniture dealers alliance executive chairman, Xi\'an mahogany Garden Court president Shi Lifeng quite agree, the perception of the current market situation, and here dealers and enterprise share of the market trend, and said: although in the new normal, faces a challenge, but the challenge has always been and opportunities coexist, as long as the initiative to adapt to the new norm will be able to stand in this torrent down and open up a new situation for the development. At the same time, he added: "moreover, the entire industry is struggling together, are in the development of mahogany furniture industry, in the unremitting efforts, such as through the association of this activity, manufacturers work together to jointly cope with, the future will be more beautiful."

Dongyang mahogany furniture industry association executive vice president, Zhejiang CITIC mahogany furniture Co., Ltd. Li Zhongxin also made the same view, he said: this event brings together outstanding dealers from all over the country, manufacturers can explore industry trends and exchange and cooperation for the Dongyang mahogany furniture business is very favorable." At the same time he also hope that more companies can join such activities, and the vast number of dealers and friends together to play a unity of power, and seek common win-win.

Subsequently, in order to let the dealers and mahogany furniture enterprises in the field can be more comprehensive and more systematic understanding of the Dongyang China wood carving, Dongyang China Wood city deputy general manager Sun Guangcheng in the field of Dongyang mahogany furniture industry, Dongyang Chinese wood carving city carried out a detailed recommendation, this initiative has been supported by many dealers and businesses.

The Dongyang good mahogany furniture brand conference as a to a good platform for the promotion of outstanding dealers, build a well-known mahogany furniture business, Dongyang City Xinming mahogany furniture Co., Ltd., Zhejiang Zhuo wood the king of annatto furniture Co., Ltd., Dongyang City, Su asun mahogany furniture Co., Ltd., Dongyang City, thousands of years mahogany furniture Co., Ltd. do brand exhibition.

Conference, mahogany Xinming, director of marketing into national day is succinct and clear the company\'s development strategy of the 2016 to 2018, the detailed blueprint for here dealers of Xinming mahogany is full of confidence. Different Xinming mahogany global planning, Zhuo wood Wang Hongmu general manager Chang Jiang Du more show new marketing mode, mahogany flagship store on the one hand, new marketing mode fifth big breakthrough point also caused the interests of dealers, have absorbed, listen carefully.

In addition, for thousands of years, mahogany, director of marketing Xie Jizheng for everyone in detail describes the company\'s two major series of brand: "handed down acid branch" and "rich pear", the audience for the sales for thousands of years of mahogany products attractive. And Su Yanghong the brand conference as the grand finale of the enterprise, Chun Fei Wu, general manager also to we show the latest release of the new Chinese brands, "Arum youth", has unique meaning "Arum youth" by the dealer is widely recognized. The product can be said that the brand conference is very consistent with the current demand for mahogany furniture market consumers, and therefore also directly contributed to the cooperation of many dealers, deepen the relationship between manufacturers.

At night, after morning EASTPO will opening, visit the second phase B rosewood furniture market and afternoon good mahogany furniture brand conference, between the enterprise and the dealers can close contacts and exchanges, vendor relationships particularly harmonious, dinner held is let both sides gathered together, to renew friendship. Passionate light show, 2015 "Chinese wood carving of Dongyang City," rosewood furniture dealers association will appreciation dinner officially kicked off. The dinner scene, brand rosewood furniture dealers alliance executive chairman Shi Lifeng and brand of mahogany furniture dealers Alliance launched, Hiroki media CEO Lin for the 2015 "Chinese wood carving of Dongyang City," rosewood furniture dealers association will sponsor of license issued to the scene atmosphere abnormal hot, and a round of another round of wonderful programs and draw the activities to a climax. Present guests have happily drinking in the continuous laughter, 2015 "Chinese wood carving of Dongyang City," rosewood furniture dealers association will be ended.


Source: China Wood Information Network


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The depth of observation: the analysis of the development trend of furniture industry in 2015

With the rapid development of the furniture industry, the increase in demand for raw materials is bound to lead to a large number of raw materials, wood consumption, which has become the hidden dangers of environmental protection furniture. And if the use of a number of long - growth cycle of rare species, but will make the natural resources were destroyed. Today in the global timber resources increasingly scarce, the voice of environmental protection is more and more high, the use of growth cycle is short of high-quality wood to replace other wood species has become a top priority and become a trend, specifically how to please see below 2015 pine furniture industry development trend analysis:


Pine furniture most mainstream potential

Pine this fast-growing species caused some solid wood furniture manufacturers including Home Furnishing, Hanson\'s attention. Pine furniture is the earliest birthplace is Nordic Nordic manufacturers creatively decayed for magical, originally is excess resin crowded fast-growing species dried skim into high-quality plates. In Europe, the pine furniture sales accounted for 60% of the total sales of solid wood furniture in from Europe to China\'s exports of furniture, are also suitable for Asian climate characteristics and high price of natural pine furniture mainly.

Pine products R & D team bold prediction: in the next few years, pine furniture will be the champion, becoming the vanguard of environmental protection furniture trend. Pine furniture with good elasticity and permeability, strong practicability, durable. Compared to the more important is the extensive use of adhesive non solid wood furniture of air pollution, pine furniture also have to absorb air toxic and harmful substances, purify indoor air.

At present, pine furniture is not only popular in the domestic market, but also by Europe and the family identity. According to the statistics of the Italian furniture research center, Chinese pine furniture exports in 7 years increased five times, rose from tenth to second place, second only to Italy. The domestic price of pine furniture though not that expensive imported furniture, quality favorably, but to and imported furniture brands struggle chambers, there is still a long way to go.

"International consumer awareness of the environment has constantly improving, the awareness of domestic consumers is not very strong, but in the environment of pine furniture of choose and buy, be sure to see whether it is\' green label \'." The so-called "green label" means to obtain the internationally recognized FSC forest certification mark, as the food for the "green food" certification, FSC forest certification is to meet the environmental standards of wood and its products labeled "tags", to ensure the sustainable development of forest.

That is to say, the FSC forest certification ensures that the forest is according to the environmental protection and sustainable management, and ensure affixed with the FSC logo products from sustainable development of forests. It requires from the forest starts, including from the transportation of logs, planks, until the pine wood furniture production, all processes are subject to control, is of wood products certification throughout. Only get the certification of enterprises, in order to truly ensure the pine furniture products of raw materials from FSC certified forests. More home environmental protection industry, the latest information, please refer to the Chinese report hall released the 2015-2020 China home environmental protection industry market survey report.

However, due to the FSC forest certification system in our country, the market share of China\'s furniture products is not small. According to a recent EU policy of "trade incentives", if the export to the EU countries of goods, including forest products, the production process to meet the EU\'s requirements, you can enjoy a certain percentage of tariff concessions. Wood products once labeled FSC, in the process of export to the EU is likely to get the EU\'s trade incentives, so as to apply to the Customs for a considerable proportion of tariff discounts.

Chinese pine furniture industry has entered a mature stage, the market tends to saturation, it is imperative to how to guide to the healthy development of the furniture industry. The continuous exploitation of resources has already made the furniture raw material is very scarce, in the solution of the home environment protection at the same time, manufacturers should pay more attention to the protection of natural environment.


Source: China Wood Information Network


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Huzhou: Zhejiang mulberry mulberry new material waste turned green furniture

Pine, mahogany, camphor...... These traditional furniture raw materials have been known to everyone, however, in the Municipal Science and Technology Venture Park, a technology-based small and micro enterprises and utilization of rural waste resources of mulberry branches in the country\'s first environmentally friendly furniture. Reporters learned that compared with ordinary plate, made of mulberry wood wood is exquisite, moistureproof, small deformation, does not contain formaldehyde, and other advantages, favored by consumers. "Don\'t look at them now, which is made of many trials." Huzhou, Zhejiang Province, new Mstar Technology Ltd general manager, told reporters that in recent years, we have to enhance the environmental awareness, low carbon savings concept gradually into the hearts of people, if the traditional furniture manufacturers do not transition, is bound to be eliminated in the fierce market competition. In 2012, he cooperated with Zhejiang University of agriculture and forestry, after repeated tests, and finally to produce directional board of mulberry wood, and made of formaldehyde free mulberry wood green furniture.

It is understood that in mulberry as raw materials to produce formaldehyde free board, not only for furniture manufacture found cheap sources of raw materials, saving a lot of wood resources, but also for the regeneration of mulberry branches use found a way out, promote agricultural efficiency and farmers income, effectively prevent the farmers in the sericultural production trough period dug sang destroy the orchard, realize the comprehensive utilization of resources, has the remarkable social and economic benefits.

In order to fully tap the mulberry new value, in addition to strengthen strategic cooperation with China Academy of fine arts, Huzhou silk road, "zhe sang new material" will science and technology research and development as a driving force for the source of enterprise development, at present, "zhe sang new material" has been national patents 5, 2 pieces of invention, utility models, enterprise core research team have wood manufacturing and design professional, 5. In September of this year, the enterprise to obtain the national green product certification, shredded wood furniture ecological project is listed as 2015 Huzhou Youth Entrepreneurship Competition outstanding projects list. "Now, the enterprise can produce 100000 pieces of mulberry fiber can be recycled environmental protection board and 50000 sets of office furniture, is expected this year sales of up to 10000000 yuan." Ye Qiming revealed that not long ago, companies with Zhejiang Gu process a strategic OEM intention, is expected in the future years amounted to 30 million yuan above.

As the city of small and micro enterprises in three years development plan focused on support object, close paragraph of time, "zhe sang new material" in the city to support small and micro enterprise development environment, formulated the enterprise\'s own three years development plan, and actively promote the enterprise the new Sanban listed. "Enterprise development planning formulated the three stages. The first stage is the current production for office furniture, the second stage is used for health care, civil furniture, is expected by the end of 2016 to be available, the third stage is the production thread wood crafts, and actively promote the silkworm culture." (Zhejiang provincial science and Technology Department)


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